New York, NY
This renovation to the original Madison Square Park Shack intended to expand the kitchen and increase functionality of the interior space while maintaining the iconic language of the roadside burger stand. Additionally, photovoltaics were added to the roof, incoporating Shake Shack’s ecological agenda.
My work with Shake Shack consisted of the development of architectural and brand concepts beyond the standard kit of parts that was initiated with the Madison Square Park Shack. Each iteration was conceived as a composite of the site-specific location, the ‘city,’ the ‘park,’ and the ideological American roadside burger stand.
The Shake Shacks required fast turn-arounds, especially on the international scale. This promoted the use of digital models and quick renderings to test and convey spatial concepts. Materials were selected after much consideration, consultant coordination, and regional research, making each Shack a product of its specific location.
Design Team: Denise MC Lee,
Catherine Ahn, Matthew Gindlesperger, Frank Chen, Sara Stracey